Communication and engagement part 4: listening

Communication is a core skill for stakeholder engagement.Earlier blogs in this series introduced the communication spectrum and looked in more depth at its engagement and appreciation aspects. This post explores how listening fits with the communication spectrum. Listening, as with communication, is generic. The communication spectrum helps us to be more specific about the type… Continue reading Communication and engagement part 4: listening

Communication and engagement part 3 – Appreciation

Engagement and appreciation are dimensions of the communication spectrum (introduced in part one of this series). Fostering them will improve communication generally and better equip your organisation for stakeholder engagement. Part three looks at appreciation. Genuine and heartfelt appreciation is at the apex of communication. It facilitates our relationships, building enduring bonds. It’s a potent… Continue reading Communication and engagement part 3 – Appreciation

Communication and engagement part 2 – conceptual tools for engaging

In part one of this blog, I introduced the communication spectrum. In part two we will look at some conceptual tools to support an engagement ethos. The communication spectrum prompts us to ensure most of our communication is either engaging or appreciating. Here are a few tools to support engagement practices. In part three we… Continue reading Communication and engagement part 2 – conceptual tools for engaging

Communication and engagement, part one – the communication spectrum

The term “communication” embraces the range of human interaction. Being more precise about the type of communication we want to enhance, enables us to better evaluate the quality of our communication, and move the organisation forward with specific communication skills, such as engagement. Communication is interaction. Messages are given and received verbally and non-verbally. When… Continue reading Communication and engagement, part one – the communication spectrum

Stakeholder mapping

Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement… Continue reading Stakeholder mapping

Fence post or tree? A metaphor for engagement

A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held… Continue reading Fence post or tree? A metaphor for engagement

Organising for engagement

Organisations that engage well, are generally doing well (see my online stakeholder engagement post). So how do we embed engagement processes into organisational design? As organising around hierarchy was a core process of industrial age organisations, engaging is a core process of 21st Century knowledge age organisations. This calls for a reorganisation of how we… Continue reading Organising for engagement

Stakeholder engagement and community building

Nascent engagement processes emerging in companies around the globe mirror community building dynamics happening in wider society. Both represent an epochal change in the way we communicate. And as we recognise the profundity and pervasiveness of this change, the principles that underpin these global changes have the potency to inform and guide our engagement efforts… Continue reading Stakeholder engagement and community building

Online stakeholder engagement – making the most of social media

How big is your company’s digital footprint – your online presence? As your digital footprint grows, your potential for online engagement grows with it. Ask yourself: What are the interactive features of our website? How are we engaging? How transparent are we? Do we have a LinkedIn group? How many of our staff are engaged… Continue reading Online stakeholder engagement – making the most of social media

Stakeholder Engagement for SMEs

Many sustainability processes, such as Accountability’s excellent AA1000 Stakeholder Engagement Standard (AA1000SES) are complex and require significant resources to implement them to their full extent. This poses a problem for small and medium enterprises (SMEs), as the resource requirements for implementing the system, could well divert those resources away from the business end of engagement.… Continue reading Stakeholder Engagement for SMEs