Category: Community building
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Engaging stories: rebuilding Christchurch
The City of Christchurch, New Zealand was devastated by a series of earthquakes. The largest, on the 4 September 2010 wrecked havoc in the central city, but the second quake on 22 February killed 181 people and all but destroyed the central city. The response of the people of Christchurch is an inspiring engagement story.…
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Engagement stories – the New Zealand Army
The New Zealand Army provides an inspiring example of a journey of engagement, and how the engagement ethos supports their effectiveness in the field. New Zealand is a young nation with a compressed history. 150 years ago, British and Colonial forces were engaged in a series of wars with indigenous Mäori tribes, leaving the inevitable…
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Communication and engagement, part one – the communication spectrum
The term “communication” embraces the range of human interaction. Being more precise about the type of communication we want to enhance, enables us to better evaluate the quality of our communication, and move the organisation forward with specific communication skills, such as engagement. Communication is interaction. Messages are given and received verbally and non-verbally. When…
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Stakeholder mapping
Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement…
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Fence post or tree? A metaphor for engagement
A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held…
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Stakeholder engagement and community building
Nascent engagement processes emerging in companies around the globe mirror community building dynamics happening in wider society. Both represent an epochal change in the way we communicate. And as we recognise the profundity and pervasiveness of this change, the principles that underpin these global changes have the potency to inform and guide our engagement efforts…
Bruce-Iri 