Tag: Peter Bruce
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The long twilight of hunter-gatherer capitalism
The firestorm that raged through finance and other companies over the last few years exposed the deficiencies of the current brand of capitalism. The naked greed and short-term thinking that characterised much of commercial world was over-looked as consumers enjoyed a bonanza based on the cornucopia of cheap finance. But as we stand surveying the…
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Engaging the engagers
Your staff are potentially your best ambassadors. If they are positively engaged, both at work and outside work they will be leading your stakeholder engagement. Improving staff engagement is a win-win that will improve internal processes and strengthen external engagement. Ideally, your staff are great ambassadors for your business. When they are at work, they…
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Leading engagement
It’s no surprise that the attributes required for effective leadership are those required for effective stakeholder engagement. My website, Stakeholder Engagement offers resources for developing capability for stakeholder engagement. Alongside specific stakeholder engagement capabilities, I have identified leadership, organisational learning, communication and adaptive capacity (change) as four essential capabilities to support enhanced engagement. Compare this…
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Communication and engagement part 4: listening
Communication is a core skill for stakeholder engagement.Earlier blogs in this series introduced the communication spectrum and looked in more depth at its engagement and appreciation aspects. This post explores how listening fits with the communication spectrum. Listening, as with communication, is generic. The communication spectrum helps us to be more specific about the type…
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Communication and engagement part 2 – conceptual tools for engaging
In part one of this blog, I introduced the communication spectrum. In part two we will look at some conceptual tools to support an engagement ethos. The communication spectrum prompts us to ensure most of our communication is either engaging or appreciating. Here are a few tools to support engagement practices. In part three we…
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Stakeholder mapping
Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement…
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Fence post or tree? A metaphor for engagement
A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held…
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