Tag Archives: Rainforest Alliance

Stakeholder engagement drivers – Part 4: enlightened self-interest

In the last post in this series we looked at enlightened self-interest, illustrating the concepts with examples of Walmart’s sustainability initiatives. This blog explores McDonald’s journey towards sustainability. McDonalds is one of the many companies that have embarked on a journey towards sustainability following negative publicity. In 1990 a group of protestors in London distributed […]
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