Author: Peter Bruce-iri
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Stakeholder mapping
Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement…
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Fence post or tree? A metaphor for engagement
A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held…
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Organising for engagement
Organisations that engage well, are generally doing well (see my online stakeholder engagement post). So how do we embed engagement processes into organisational design? As organising around hierarchy was a core process of industrial age organisations, engaging is a core process of 21st Century knowledge age organisations. This calls for a reorganisation of how we…
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Stakeholder engagement and community building
Nascent engagement processes emerging in companies around the globe mirror community building dynamics happening in wider society. Both represent an epochal change in the way we communicate. And as we recognise the profundity and pervasiveness of this change, the principles that underpin these global changes have the potency to inform and guide our engagement efforts…
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Stakeholder Engagement for SMEs
Many sustainability processes, such as Accountability’s excellent AA1000 Stakeholder Engagement Standard (AA1000SES) are complex and require significant resources to implement them to their full extent. This poses a problem for small and medium enterprises (SMEs), as the resource requirements for implementing the system, could well divert those resources away from the business end of engagement.…
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Values revisited
Chances are you have worked in an organisation that has articulated its values, but somehow the process just hasn’t worked. On the other hand, for those of you that work in an organisation that lives its values, you have probably been a part of something truly special. Rosabeth Moss Kanter’s recent book SuperCorp, is based…
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Inspiring sustainability books
With the Christmas holiday break approaching, here are a few books that, for me, show clear signposts of the way forward to a more sustainable world. These books inform in two domains – the first is sustainability, and the second is in the human dynamics of organisations. Common to these books is a process of…
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Reporting or engaging?
If resources in your business were tight, and you had to choose between reporting and engaging, which would it be? Here is why I would choose engaging. Reporting is a quality assurance process with its roots in twentieth century industrial processes. I regard the current day sustainability movement to have started in the early sixties,…
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