Category Archives: Strategy

Great companies embrace social media

While many are wary of employees spending too much time on social media, some great businesses are showing us how social media can enhance business. This video features Erin Lieberman-Moran from the Great Place to Work Institute. Note that Erin recognises a high level of trust as the enabler for businesses to use social media effectively. […]
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Engagement and community building – the White Dog Café

In 1983 Judy Wicks started the White Dog Café in Philadelphia. It has become an exemplar for a community-based enterprise. Where I live, community enterprise is slowly but surely being eroded as an increasing number of national or international chain stores supplant local stores. While this typically provides benefits such as cheaper goods the longer-term […]
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Book review – We: How to Increase Performance and Profits Through Full Engagement

Rudy Karsan and Kevin Kruse’s book is pragmatic and of use to anyone looking to improve employee engagement. The book is organised into four parts. The first two deal with the individual and I will get my objections to them out of the way before discussing the gems to be found in parts three and […]
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Blue Ocean Strategy and Sustainability

You have probably heard about or read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. It has been translated into 42 languages and sold over 2 million copies – so it fair to say it has made quite a splash. The authors came in a second spot on the Thinkers 50 for 2011. […]
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Stakeholder engagement drivers – Part 3: enlightened self-interest

The first part of this series of blogs outlined three three drivers for stakeholder engagement, self-interest, enlightened self-interest and altruism. In this blog we will look at enlightened self-interest using Walmart for illustration. Such companies want to make money and be more sustainable. They attempt to operate in ways that are not just financially sustainable, […]
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Stakeholder engagement pays!

This blog positions stakeholder engagement at the leading edge of sustainability and also, as a core process underpinning a superior business model is transforming older, extractive and exploitative models. However, it is also great to have evidence that stakeholder engagement supports financial sustainability in addition to environmental and social sustainability. Witold Henisz led a major […]
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Stakeholder engagement is a core sustainability process for Ceres

Ceres, the pioneering sustainability non-profit organisation positions stakeholder engagement, alongside governance and disclosure as core processes to achieve a sustainable global economy. Ceres was instigated in 1989, making it a pioneer in the world of sustainability. Among its achievements are the development of the Global Reporting Initiative, the Ceres coalition and promoting sustainable investment funds. […]
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Organising for engagement

Organisations that engage well, are generally doing well (see my online stakeholder engagement post). So how do we embed engagement processes into organisational design? As organising around hierarchy was a core process of industrial age organisations, engaging is a core process of 21st Century knowledge age organisations. This calls for a reorganisation of how we […]
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Online stakeholder engagement – making the most of social media

How big is your company’s digital footprint – your online presence? As your digital footprint grows, your potential for online engagement grows with it. Ask yourself: What are the interactive features of our website? How are we engaging? How transparent are we? Do we have a LinkedIn group? How many of our staff are engaged […]
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Stakeholder Engagement for SMEs

Many sustainability processes, such as Accountability’s excellent AA1000 Stakeholder Engagement Standard (AA1000SES) are complex and require significant resources to implement them to their full extent. This poses a problem for small and medium enterprises (SMEs), as the resource requirements for implementing the system, could well divert those resources away from the business end of engagement. […]
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