Tag Archives: engaging

Leadership and engagement – keeping it simple

Some people say that you can’t teach leadership in a classroom. In some ways I agree, because learning leadership should be like learning to walk – something a baby finds difficult and scary, but evidently possible as there are so many role models doing it. I have been teaching leadership for five years and one […]
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Stakeholder mapping – for threat or opportunity?

To map stakeholders, AccountAbility’s approach is to rank each stakeholder with a number of factors. This approach provides some scaffolding to enable a more objective assessment. Here is a summary of these factors from an earlier version of AccountAbility’s AA1000SES.  Responsibility – the organisation has, or in the future may have, legal, financial and operational […]
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Engaging stories: rebuilding Christchurch

The City of Christchurch, New Zealand was devastated by a series of earthquakes. The largest, on the 4 September 2010 wrecked havoc in the central city, but the second quake on 22 February killed 181 people and all but destroyed the central city. The response of the people of Christchurch is an inspiring engagement story. […]
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Engagement stories: Kaipara tidal power

Crest Energy has won approval to install turbines in the entrance to the Kaipara Harbour in northern New Zealand. But when lengthy compliance and court processes position stakeholders as adversaries, there will inevitably be losers. How might we find a win-win? Crest Energy plans to install up to 200 turbines in the mouth of the […]
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Introducing engaging stories

I’m convinced that stakeholder engagement is the leading edge of sustainability, and that those organisations most skilled at engagement, are more likely to survive and thrive. Engagement isn’t a new practice; good communicators have been engaging for centuries – but with stakeholder engagement emerging as a discipline we have a better understanding of both the […]
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Stakeholder mapping part 2

Part one of this post featured the stakeholder map. For those who want to cast the net wider when identifying stakeholders two possibilities are online surveys and email data mining. But it may be more useful to just get started and regard the stakeholder map as an iterative process. Stakeholder mapping is one of the […]
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Engaging the engagers

Your staff are potentially your best ambassadors. If they are positively engaged, both at work and outside work they will be leading your stakeholder engagement. Improving staff engagement is a win-win that will improve internal processes and strengthen external engagement. Ideally, your staff are great ambassadors for your business. When they are at work, they […]
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Communication and engagement part 4: listening

Communication is a core skill for stakeholder engagement.Earlier blogs in this series introduced the communication spectrum and looked in more depth at its engagement and appreciation aspects. This post explores how listening fits with the communication spectrum. Listening, as with communication, is generic. The communication spectrum helps us to be more specific about the type […]
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Communication and engagement part 3 – Appreciation

Engagement and appreciation are dimensions of the communication spectrum (introduced in part one of this series). Fostering them will improve communication generally and better equip your organisation for stakeholder engagement. Part three looks at appreciation. Genuine and heartfelt appreciation is at the apex of communication. It facilitates our relationships, building enduring bonds. It’s a potent […]
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Communication and engagement part 2 – conceptual tools for engaging

In part one of this blog, I introduced the communication spectrum. In part two we will look at some conceptual tools to support an engagement ethos. The communication spectrum prompts us to ensure most of our communication is either engaging or appreciating. Here are a few tools to support engagement practices. In part three we […]
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