Stakeholder engagement drivers – Part 4: enlightened self-interest

In the last post in this series we looked at enlightened self-interest, illustrating the concepts with examples of Walmart’s sustainability initiatives. This blog explores McDonald’s journey towards sustainability. McDonalds is one of the many companies that have embarked on a journey towards sustainability following negative publicity. In 1990 a group of protestors in London distributed… Continue reading Stakeholder engagement drivers – Part 4: enlightened self-interest

Stakeholder engagement drivers – Part 3: enlightened self-interest

The first part of this series of blogs outlined three three drivers for stakeholder engagement, self-interest, enlightened self-interest and altruism. In this blog we will look at enlightened self-interest using Walmart for illustration. Such companies want to make money and be more sustainable. They attempt to operate in ways that are not just financially sustainable,… Continue reading Stakeholder engagement drivers – Part 3: enlightened self-interest

Stakeholder engagement – what are the drivers

If you want your organisation to engage better with stakeholders take some time to understand why. This blog explores three levels of commitment to stakeholder engagement – self-interest, enlightened self-interest and altruism. As with any classification system, these levels are arbitrary and could be endlessly debated – they are simply offered to stimulate thinking about… Continue reading Stakeholder engagement – what are the drivers