In the last post in this series we looked at enlightened self-interest, illustrating the concepts with examples of Walmart’s sustainability initiatives. This blog explores McDonald’s journey towards sustainability. McDonalds is one of the many companies that have embarked on a journey towards sustainability following negative publicity. In 1990 a group of protestors in London distributedContinue reading “Stakeholder engagement drivers – Part 4: enlightened self-interest”
Category Archives: Stakeholder engagement
Stakeholder engagement drivers – Part 3: enlightened self-interest
The first part of this series of blogs outlined three three drivers for stakeholder engagement, self-interest, enlightened self-interest and altruism. In this blog we will look at enlightened self-interest using Walmart for illustration. Such companies want to make money and be more sustainable. They attempt to operate in ways that are not just financially sustainable,Continue reading “Stakeholder engagement drivers – Part 3: enlightened self-interest”
Building capacity for employee engagement
The great thing about building engagement capability is the broad range of benefits. Engagement reshapes the nature of the relationship the organisation has with its stakeholders, be they customers, suppliers, owners, employees or the community. Reshaping the relationship with employees appears to have significant potential. It doesn’t take long to find a damming array ofContinue reading “Building capacity for employee engagement”
More engagement lessons from the Canterbury earthquakes
Recently, John Hamilton, the Director of Civil Defence Emergency Management, New Zealand, spoke about the Canterbury earthquakes at the National Board meeting of Neighbourhood Support. Resilience and personal fortitude John was effusive in his praise for the “personal fortitude” of Cantabrians and the resilience of their communities. Their response has negated the myth of weakContinue reading “More engagement lessons from the Canterbury earthquakes”
Stakeholder engagement drivers – Part 2: Self-interested organisations
In the first part of this series of posts we looked at three levels of commitment to stakeholder engagement, self-interest, enlightened self-interest and altruism. This, and the following posts will expand on these and illustrate them with examples. The antithesis of engagement Lets start by looking at an extreme level of disengagement – methamphetamine (P)Continue reading “Stakeholder engagement drivers – Part 2: Self-interested organisations”
Stakeholder engagement – what are the drivers
If you want your organisation to engage better with stakeholders take some time to understand why. This blog explores three levels of commitment to stakeholder engagement – self-interest, enlightened self-interest and altruism. As with any classification system, these levels are arbitrary and could be endlessly debated – they are simply offered to stimulate thinking aboutContinue reading “Stakeholder engagement – what are the drivers”
Engagement stories – back yard angels
Di Celliers was concerned about the increasing demand on food banks to feed the poor. She was also aware that a lot of fruit goes to waste in back yards. She drew on her social and church networks and workmates at the ASB bank to inspire and mobilise people to pick fruit in backyards. InContinue reading “Engagement stories – back yard angels”
Stakeholder mapping – for threat or opportunity?
To map stakeholders, AccountAbility’s approach is to rank each stakeholder with a number of factors. This approach provides some scaffolding to enable a more objective assessment. Here is a summary of these factors from an earlier version of AccountAbility’s AA1000SES. Responsibility – the organisation has, or in the future may have, legal, financial and operationalContinue reading “Stakeholder mapping – for threat or opportunity?”
Engaging stories: rebuilding Christchurch
The City of Christchurch, New Zealand was devastated by a series of earthquakes. The largest, on the 4 September 2010 wrecked havoc in the central city, but the second quake on 22 February killed 181 people and all but destroyed the central city. The response of the people of Christchurch is an inspiring engagement story.Continue reading “Engaging stories: rebuilding Christchurch”
Stakeholder engagement pays!
This blog positions stakeholder engagement at the leading edge of sustainability and also, as a core process underpinning a superior business model is transforming older, extractive and exploitative models. However, it is also great to have evidence that stakeholder engagement supports financial sustainability in addition to environmental and social sustainability. Witold Henisz led a majorContinue reading “Stakeholder engagement pays!”
Bruce-Iri 