You have probably heard about or read Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. It has been translated into 42 languages and sold over 2 million copies – so it fair to say it has made quite a splash. The authors came in a second spot on the Thinkers 50 for 2011.… Continue reading Blue Ocean Strategy and Sustainability
Last week the NASA astronaut Ron Garan, and the great Muhammad Yunus addressed the Global Social Business Summit. They conveyed a similar message, but from totally different perspectives. Ron Garan is one of those elite who have seen the planet from the outside, and as with several of his peers, the experience had a transformational… Continue reading Leadership for our fragile oasis
In earlier blogs in this series we looked at self-interest and enlightened self-interest as sustainability and stakeholder engagement drivers. This post explores altruism as a driver. It seems natural that business leaders who prosper seek ways to give back to the community. The survival imperative driving the earlier days of their careers may have prompted… Continue reading Stakeholder engagement drivers – Part 5: altruism
Companies trumpet sustainability initiatives, but what is the significance of these initiatives? Another lens we can use to evaluate their efforts is a measure of sustainability depth. There are three levels of performance to consider: the company’s in-house sustainability performance the impact of the company’s products and services on society and the planet the company’s… Continue reading Sustainability depth – are you green from top to bottom?