Tag: corporate sustainability
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Sustainability depth – are you green from top to bottom?
Companies trumpet sustainability initiatives, but what is the significance of these initiatives? Another lens we can use to evaluate their efforts is a measure of sustainability depth. There are three levels of performance to consider: the company’s in-house sustainability performance the impact of the company’s products and services on society and the planet the company’s…
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Stakeholder engagement is a core sustainability process for Ceres
Ceres, the pioneering sustainability non-profit organisation positions stakeholder engagement, alongside governance and disclosure as core processes to achieve a sustainable global economy. Ceres was instigated in 1989, making it a pioneer in the world of sustainability. Among its achievements are the development of the Global Reporting Initiative, the Ceres coalition and promoting sustainable investment funds.…
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Sustainability leadership report
How do you know if a company is green-washing, or over-promoting its sustainability performance? Brand Logic’s recently released Sustainability Leadership Report compares the perceptions of sustainability of 100 prominent brands, with their sustainability reality. Their matrix, sorts the brands into 4 categories: leaders – those who perform well in environmental, social and governance (ESG) dimensions…
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The long twilight of hunter-gatherer capitalism
The firestorm that raged through finance and other companies over the last few years exposed the deficiencies of the current brand of capitalism. The naked greed and short-term thinking that characterised much of commercial world was over-looked as consumers enjoyed a bonanza based on the cornucopia of cheap finance. But as we stand surveying the…
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Stakeholder mapping part 2
Part one of this post featured the stakeholder map. For those who want to cast the net wider when identifying stakeholders two possibilities are online surveys and email data mining. But it may be more useful to just get started and regard the stakeholder map as an iterative process. Stakeholder mapping is one of the…
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Engaging the engagers
Your staff are potentially your best ambassadors. If they are positively engaged, both at work and outside work they will be leading your stakeholder engagement. Improving staff engagement is a win-win that will improve internal processes and strengthen external engagement. Ideally, your staff are great ambassadors for your business. When they are at work, they…
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Stakeholder mapping
Stakeholder mapping is a key process for formalising your stakeholder engagement. Follow this four step process to establish a stakeholder map. Using a matrix to rate the factors that determine the relevance of each stakeholder group will provide another perspective on your business. AccountAbility’s AA1000 Stakeholder Engagement Standard specifies: “In order to design stakeholder engagement…
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Fence post or tree? A metaphor for engagement
A fence post and a tree are both anchored in the earth. But they achieve it in totally different ways. A fence post is typically made out of wood, or perhaps concrete. If it is wood, it may be chemically treated to protect it from the organisms of decay in the soil. It is held…
Bruce-Iri 